Mercy Health Network introduces MercyOne as new statewide name and unified system brand

posted 1/14/2019 in News

Mercy Health Network (MHN), a leading health care system, today announced it will soon become MercyOne. With the name change set to officially launch Feb. 1, 2019, the system will unify its statewide footprint by implementing a strategic brand initiative to connect the many points of care across the state and surrounding regions to better enable consumers to recognize and navigate its vast network of services.
Formed in 1998 by Catholic Health Initiatives (CHI) and Trinity Health, MHN has grown into a leading provider of hospital and related health services. The system includes more than 43 owned, joint venture and affiliated medical centers and hospital campuses, along with more than 230 primary care clinics and other health facilities, all generating more than $3 billion in combined revenue and employing more than 20,000 people.
“Over the past 20 years, Mercy Health Network has grown significantly, expanding our network of locations, clinical capabilities, services and geographic reach,” said Bob Ritz, MHN president and CEO. “Our unifying name and look are key steps in progressing from an individual location to a more visible, integrated health system working together to provide statewide access and expertise.”
Currently, MHN’s system of hospitals and facilities are represented by dozens of different brand names, logos and messages. Given this challenge, MHN completed important strategic planning work, conducted consumer research and engaged with more than 4,000 physician partners and colleagues through discussions, focus groups, surveys and interviews over the last 18 months. The new name, MercyOne, was selected after a comprehensive external review and selection process.

“The new name acknowledges our history and carries on our legacy, which is grounded in
faith,” said Ritz. “This change to unify under the MercyOne brand follows work to align our mission, vision and culture, which guides us in serving our patients and communities.”

With selection of this new name, the organization has developed a new logo and brand identity to be unveiled on Feb. 1, 2019. All of the system's wholly owned hospitals and care sites will adopt the MercyOne name, along with a facility locator. As part of the rebranding, exterior and interior signage and branded materials will be modified with the new name and logo in a phased, cost-effective manner, which will take approximately three years to complete.
Wheaton Franciscan Healthcare - Iowa President and CEO Jack Dusenbery is excited about the changes. “For more than 100 years, we have valued the faith patients and families have entrusted in us. As the premier health provider in northeast Iowa, it is exciting to be part of a statewide network to further advance our services,” said Dusenbery.
All affiliated hospitals and facilities contracting with MHN for management support, statewide initiatives and strategic benefits will continue to retain their local governance and current names.
While MHN’s name and brand are changing, the system’s leadership and ownership structure remains the same. The founders, two of the country’s foremost not-for-profit Catholic health organizations – CHI and Trinity Health – will continue to work together through the new MercyOne system. In addition, each owned facility will maintain its existing leadership and local boards.
As part of the name change and rebranding plan, the organization has developed and implemented a unique culture engagement initiative designed to align all teams and facilities to deliver consistently on its mission, vision and values.
“While the name of our organization will change to reflect our focus on coming together as one system of care, we will continue to deliver compassionate care with the best outcomes for each and every person we are privileged to serve,” Ritz said. “The name MercyOne is a reflection of our past and the promise of our future.”